IKEA

IKEA is the leading global company in home furnishings and solutions, currently operating in over 60 countries with more than 470 stores. It offers a wide range of well-designed, functional products for home decor at prices so affordable that the many people can afford them. In Croatia, IKEA owns the IKEA Zagreb store, operates Pick-up Points, has an IKEA Plan and Order Point in Split and Zadar, and is also a co-owner of Designer Outlet Croatia. Madison Consulting's collaboration with IKEA Southeast Europe began in 2011, three years before the opening of the store in Croatia. The communication support includes strategic consulting and implementation of public relations, campaign creation and event organisation, crisis communication, and training. We develop relationships with the media and stakeholders, and we are responsible for collaborating with influencers. IKEA places special emphasis on sustainability and sustainable development in its operations. In the region, IKEA Southeast Europe's business goal includes contributing to the advancement of gender equality. The OQUEER project, in collaboration with the ISKORAK association, won the Ideja X award. The campaign “Equality is Better for Everyone” won the HUOJ Grand PRix, and among other notable campaigns is the “IKEA Test House” project—a temporary exhibition space featuring a range of activities for visitors, IKEA Family program members, and their children. This project also won the HUOJ Grand PRix. IKEA Croatia has repeatedly been ranked among the top three employers in the large company category.