madison
consulting
WE ARE FOCUSED ON COMMUNICATIONS
For 25 years, we have been creating and implementing communication strategies to achieve a wide range of business and communication goals. We are focused on building and maintaining reputation on sustainable foundations by optimising tactics and using communication channels in an innovative and creative way.
We provide long-term communication support to large and small companies, institutions, professional and non-governmental organizations during all types of business changes, challenges, and crises.
We have received European, regional and national awards for our work. We communicate with clients in Croatian, English, German, Italian, and French.
FOCUSING ON THE RELEVANT
FOCUSING ON WHAT MATTERS – OUR PASSION
In the field of communication and sustainability, we create solutions aligned with the principle that profit cannot be made at the expense of people, society, or the environment.
We are dedicated to unique and creative solutions in all aspects of communication management, while applying the highest standards of professional ethics.
Growing together with our clients is what we cherish above all.
AREAS OF EXPERTISE
STRATEGIC CONSULTING AND COMMUNICATION MANAGEMENT
We advise boards of directors, CEOs, and heads of communication departments in strategic management of internal and external communication.
CORPORATE COMMUNICATION, REPUTATION MANAGEMENT, AND EMPLOYER BRANDING
We provide support in managing the overall communication of our clients with stakeholders and the public, particularly in the area of internal communication. We build and maintain our clients' reputations, including their reputation as good employers with values and culture which help retain existing and attract new talent.
DESIGN AND IMPLEMENTATION OF SUSTAINABILITY PROJECTS
Based on the client's brief, we design and implement community projects, suggest and communicate with partners, and provide support in evaluation.
DEVELOPING AND MAINTAINING STAKEHOLDER RELATIONS
We create stakeholder maps, establish and develop relationships with stakeholders. We prepare all types of communication materials intended for stakeholders and propose optimal tactics and channels for communicating with them.
DEVELOPING AND MAINTAINING MEDIA RELATIONS
We establish and maintain relationships with the media, negotiate media partnerships and sponsorships, and handle special projects. We create PR articles, purchase advertising space, and coordinate the creation of native content.
CREATING CAMPAIGNS AND MANAGING EVENTS
We create campaigns and events, whether they are informational campaigns or campaigns aimed at raising awareness among the general public and target audiences. We see each event as a new opportunity for creative expression of our own and our client’s potential.
CHANGE AND CRISIS COMMUNICATION
Every responsible organisation prepares for potential crises or changes. We conduct risk assessments, create crisis communication manuals, and provide training for crisis team members. In addition to partnering in crisis preparedness, we offer support in managing communication during crisis, if a crisis occurs.
COMMUNICATION ON DIGITAL CHANNELS AND INFLUENCER MARKETING
We analyse, strategically set up, and manage communication on digital channels, focusing on content creation on social media and influencer marketing. We advertise on digital channels and evaluate results in a clear and client-friendly manner.
PUBLIC RELATIONS EDUCATION
We offer all types of public relations education and media training, from individual sessions to group courses. The content and duration are fully tailored to the needs of our clients. We conduct the training in our conference room, and if needed, we are happy to come to you.
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